Dolly: Flash, SMS/MMS API and full stack development

Brief

Build a custom micro-site in Flash for a campaign run by Dolly magazine Australia. The campaign integrates online, print and SMS/MMS using the Mocom platform.

Context

This is another project that I worked on when I first started as a developer with Rodeo, a digital agency in South Melbourne.

The project was for a Christmas campaign where users could take photos of items in the magazine, send them to a special number which would then reply back with a custom login for them to go online and share their profile.

Solution

Customers who purchased the December issue of Dolly found a special 8 page section in the magazine which featured products from various partnered advertisers. The user would then either take a photo and MMS in the photo or SMS in a keyword to a designated number.

From here, our scripts would process these requests and give the users an SMS response, the Flash site acted as a portal where the user could view their selections and share their “Xmas Wishlist” with friends and family as well as send a Flash animated E-Card.

This was ambitious and complex and we had to use SMS/MMS gateways (Websnapme and SMSCentral), the Mocom platform and API for image detection and then also a custom built Flash front-end for the user to see their wish-list which they could then share online.

The majority of the heavy lifting was done with Flash AS3 for the front-end, custom PHP for the back-end, and SOAP API integration for the SMS/MMS and Mocom platform integration.